REACH board member Gayla Huber joins CFPB Consumer Advisory Board

Gayla Huber, a REACH board member and IntegriShield executive, has been appointed to the Consumer Financial Protection Bureau’s Consumer Advisory Board after a nomination tied to the Federal Reserve Bank of Kansas City. The appointment gives the federal panel a practitioner focused on deceptive online marketing, scams, and fraudulent websites.

Why it matters: - Gayla Huber will help advise the Consumer Financial Protection Bureau on consumer-facing products, practices and technologies that are changing quickly online. - The appointment adds a practitioner with direct experience spotting deceptive marketing, scams and fraudulent websites. - The role is advisory only, but it can shape how the bureau evaluates emerging consumer harm.

What happened: - REACH congratulated board member Gayla Huber on her appointment to the CFPB’s Consumer Advisory Board. - Huber was appointed upon the recommendation of the President of the Federal Reserve Bank of Kansas City. - Huber will represent the Tenth Federal Reserve District. - The announcement was made in Washington on October 22, 2026.

The details: - The Consumer Advisory Board was created under the Dodd-Frank Act. - The board provides independent, nonbinding advice to the CFPB. - The board is charged with identifying and assessing how new, emerging and changing products, practices and technologies affect consumers. - Members serve two-year rotating terms. - The board meets at least twice each year at the call of the CFPB director. - Huber is president and founding partner of IntegriShield. - Huber has spent more than a decade building and implementing systems that identify deceptive advertising, online scams and fraudulent websites. - That work has resulted in tens of thousands of violations resolved, with deceptive claims and fraudulent offers removed before more consumers encountered them. - Huber said consumer harm often starts with how an offer is described, and that she plans to bring a focus on language, landing pages and promises made at the edges of the market. - REACH said Huber has served as secretary on the REACH board since 2023. - Huber will serve on the advisory board in her individual capacity and does not represent REACH, IntegriShield or any other organization in that role. - Board members have no formal decision-making role and no access to confidential supervisory information. - Selection to the board does not constitute an endorsement by the bureau of a member’s organization, products or services. - Huber’s official CFPB biography is available on the bureau’s website.

Between the lines: - REACH framed Huber’s appointment as a win for practitioners who understand how consumer harm shows up in the marketplace in real time. - The emphasis on online marketing language suggests the CFPB board could hear more from people focused on deceptive lead generation and digital sales tactics. - The formal limits on the role matter because they separate advisory input from agency authority.

What’s next: - Huber will begin her two-year term on the Consumer Advisory Board. - The board is expected to continue meeting at least twice a year to advise the CFPB on consumer issues. - REACH directs readers to its website for more information about the organization.