Media Advisory: MADD Canada to Unveil New Roadside Memorial Sign Honouring Alexandra Ollington Killed in Impaired Driving Crash
FORT SASKATCHEWAN, Alberta, Sept. 10, 2026 (GLOBE NEWSWIRE) -- Media are invited to attend a roadside memorial sign unveiling ceremony hosted by MADD Canada in memory of 17-year-old Alexandra Ollington, who was tragically killed in a head-on impaired driving crash on Highway 21, just north of Township Road 542 in Fort Saskatchewan.
On September 17, 2020, an impaired driver was travelling the wrong way on Highway 21 when his northbound pickup truck collided with Alexandra’s SUV, which was heading south and carrying two other teens. The collision killed Alexandra and her friend and injured another teen. The driver’s blood alcohol concentration was two-and-a-half times the legal limit.
Media are invited to attend the ceremony. Interviews with special guests will be available upon request.
| Date & Time: | Friday, September 11, 2026 at 11 a.m. |
| Location: | Southbound Service Rd 21, TWP RD 542, Fort Saskatchewan, Alberta |
| Guests: | Mayor Lisa Makin, City of Fort Saskatchewan |
| Councillor Birgit Blizzard, City of Fort Saskatchewan | |
| Cpl. Devon Lafreniere, Fort Saskatchewan RCMP | |
| Jane Smith-Duguid, Deputy City Manager, Infrastructure & Planning, City of Fort Saskatchewan | |
| Paul Edginton, General Manager, Community and Protective Services, City of Fort Saskatchewan | |
| Maria Popiwchak, mother of Alexandra Ollington | |
| John Moroz, Family of Alexandra Ollington | |
| Mackenzie Sorensen, MADD Canada Victim Services Manager, Western Region | |
Roadside memorial signs are a powerful way to honour victims and to remind motorists about the tragic and lasting consequences of impaired driving. MADD Canada thanks Alexandra’s mom, Maria Popiwchak, for her courage, and the city of Fort Saskatchewan for its support in establishing the roadside memorial sign.
To RSVP for the event, contact:
Mackenzie Sorensen, MADD Canada Victim Services Manager, Western Region, 1-800-665-6233 ext. 235 or msorensen@madd.ca
Arielle Nkongmeneck, MADD Canada Communications Manager, 1-800-665-6233 ext. 240 or ankongmeneck@madd.ca
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